Sergiy GalyonkinRoblox is not a MetaverseRoblox is often cited as a prime example of a Metaverse — a game of games where people come together to enjoy various experiences because…4 min read·Dec 19, 2023--5--5
Sergiy GalyonkinDon’t optimize for metricsIn game design, the allure of metrics and data can be captivating. They offer a quantifiable glimpse into the player experience, promising…5 min read·Dec 12, 2023----
Sergiy GalyonkinApple’s gaming problemApple has a conundrum right now. To keep growing, they need to capture more revenue from their consumers, and gamers are a great audience…3 min read·Oct 31, 2023--13--13
Sergiy GalyonkinBattle Pass fundamentalsIn the ever-evolving gaming world, Battle Passes have emerged as a transformative feature, reshaping how players engage with their favorite…14 min read·Oct 23, 2023--6--6
Sergiy GalyonkinThree pillars of free-to-play monetizationHi. My name is Sergiy Galyonkin, and for the past twelve years, I have worked on free-to-play games, including most recently at Epic Games…9 min read·Oct 10, 2023--8--8
Sergiy GalyonkinThe Murder Cake MysteryNow that I am no longer at Epic Games, I can finally go back to writing my opinions about things other than camera gear. I have a backlog…3 min read·Oct 6, 2023--1--1
Sergiy GalyonkinWhat’s going on with Steam Spy?After multiple websites reported that Steam Spy is dead, I think it is time to discuss what is actually going on.4 min read·Apr 27, 2018--4--4
Sergiy GalyonkinSteam in 2017How Steam Direct, PUBG and the rise of China affected the biggest PC gaming marketplace in 2017.9 min read·Apr 4, 2018--4--4
Sergiy GalyonkinThe indie games are too damn cheapAn average indie title these days is priced $8.72 on Steam. During the last Summer Sale the price went down to the mind-boggling $4.63 and…4 min read·Aug 13, 2017--16--16
Sergiy GalyonkinSteam sales in 2016In 2016 there were 5,245 new games released on Steam — the biggest year yet for new releases. Yet, the overall sales and revenue from paid…6 min read·Jan 5, 2017--8--8
